2021
Orbit Checkout Flow Redesign
A ground-up checkout redesign focused on perceived speed and clear error recovery, lifting conversion by double digits.
Next.jsTypeScriptStripeTailwind CSS
The Challenge
The five-step checkout had a 61% drop-off rate, concentrated at a step that gave no feedback while payment was processing.
The Approach
Collapsed the flow to three steps, added optimistic UI for address and payment validation, and surfaced errors inline instead of on submit.
The Result
Checkout conversion rose 12% over the following quarter, with the largest gain among mobile users.